Search This Blog


Follow by Email


Thursday, October 29, 2015

oberoi Realty is Back With SKY LIGHT Project at Borivali East

Jai Shree Shyam

Most Awaited Launch of Oberoi Realty Borivali (East) Announced




Oberoi First time selling Total 60 floors at Base Price/ Pricing  Inclusive of 2 car parks / Floor Rise just Rs 90 Not 1 % Percent like other oberoi projects

3 Bhk & 4 bhk Apartments

3 bhk Luxury Carpet Area 1034 sq ft to 1115 sq ft @ Rs 22500 psf on carpet + Rs 150

4 bhk Grande Carpet Area 1279 sq ft to 1366 sq ft (Premium View) @ Rs 23500 psf +  Rs 150

Booking starts from 30th Oct at 9.30 am 
Booking Amount 10% 
10 % Within 30 Days 
10 % on foundation or by 30th Jan 2016 which ever is later

Kindly Share with family and friends and in your Groups for attractive gifts and Cash Bonus

Attractive Discounts on offer


Abhishek kyal 

Sunday, September 6, 2015

Top 4 costliest homes up for sale in Mumbai

Top 4 costliest homes up for sale in Mumbai

Sneha Sharon Mammen | September 1, 2015 @ 01:38 PM

Check out some of the exclusive and costliest home listed for sale on Magicbricks in Mumbai, the Indian city of glamour that is home to the choicest rich and mighty. 

You know you are in India when you are paying crores for some lavish space. We tried looking at some of the costliest homes listed for sale on Magicbricks. 

It wasn’t surprising to see Mumbai, a niche market for the uber upmarket real estate buyers spring up in the list. 

With the largest number of high net-worth individuals hailing from Mumbai, this metro city has its own story to tell. 

We have captured them here for you -

El Castilo, Palm Beach Road, priced at Rs 30 crore

El Castilo Navi Mumbai

Starting at a price of Rs 16 crore, this luxury apartment in Navi Mumbai boasts of spacious accommodations in the size range of 6,500-11,500 sq ft. If you are someone vying for privacy with a touch of elegance, you would be glad to know that El Castilo brings you the luxury of one unit per floor. Keep all that space to yourself!

Facilities - Jacuzzi, swimming pool, Spa, Sauna, car parking for visitors as well, 24/7 security, community hall, club house, private terrace garden.

Check out this hot property here

Ahuja Towers, Worli, Mumbai, priced at Rs 25 crore

Ahuja Towers, Mumbai

This thoughtfully designed lavish complex gives you a mesmerizing feel and especially the most coveted one- of sea view.  Surrounded by commercial spaces as well as other premium lifestyle residences in the vicinity, do not be surprised to see Abhishek Bachchan or any other known face walk beside you. They are your neighbours in Worli!

Eying this property? Here’s the first look 

Raheja Vivarea, Mahalakshmi, priced at Rs 25 crore

Raheja Vivarea Mumbai

What’s your pick? A 2, 3 or 4BHK unit in an exclusive address? At an average price of Rs 60,000 per sq ft, this project sweeps you off your feet with a thoughtfully designed layout with the best of flooring and furnishing!

Catch up on the latest discussion on this project & more 

RNA Mirage, Worli, priced at Rs 22 crore

A landmark in itself, this 518 ft tall residential tower, with its pyramidal crown and asymmetric arched structure is a sight. Standing tall 40 storeys, the residential tower is overlooking the equally blue Arabian Sea on both the sides.

RNA Mirage mumbai

Enjoy the spectacular swimming pool and landscaped garden on level 3, state of the art gymnasium, health Club, spa, jacuzzi and steam bath! Sniff aristocracy? Know more 

Stay tuned with Magicbricks for more!

You may also want to read about Aishwarya Rai’s recent investment 

Sneha Sharon is a part of the Magicbricks- Content & Research team and is a market research enthusiast. Follow Sneha on Twitter

You can reach us at for further queries, feedback and comment.

No EMIs until January 2017 with just 5% upfront’

To say that real estate as a category is crowded to begin with would be a gross understatement. And it’s even more so in the case of bustling high growth areas such as Thane.

The challenge before the rollout of T Bhimjyani Realty’s Subvention Scheme for its luxury project in Thane, Neelkanth Woods, was to get a market that’s only too used to all manner of subvention schemes to stand up and take notice of their particular offer of ‘No EMIs until January 2017 with just 5% upfront’.

The difference with this particular marketing effort wasn’t merely in how it went about stating the benefits of the scheme but more importantly in who it directed this message to; wives.

Women have often had their importance in the home-buying process either overlooked altogether or limited to the capacity of an ‘influencer’. But in actual fact, women are more than just influencers. As most research on the subject would bear out, they are equal partners in the decision making process these days.

This therefore, was a campaign that in outdoor, press and activation, went about disrupting that very norm and enlisted the support of the ‘woman of the house’ almost as a co-conspirator in getting the message across to their husbands.

The activation has smartly carried the thought of Print and Outdoor by speaking to wives one on one,  courtesy, the  Mumbai Dabbawala Association. The offer was spelt out with a liberal dose of romance & humour through a unique and engaging DM, to help enable that crucial dialogue between husband and wife. 

In an interesting aside, even the channel partners were pleasantly surprised to receive a DM which motivated them to look at their targets with a lot of love.

Naresh Parmar, Head - Marketing, at T Bhimjyani Realty had this to say about the ‘why’: “Real Estate advertising sorely lacks insights, innovations & consumer engagement. As a brand it was important to have a conversation with our core TG and were looking for an idea that was unique & clutter breaking. Our insight centred around the fact that the days of husbands taking their ‘home buying’ decisions on their own are way past their sell-by date.

In the past the husband used to home in on a property he liked, one that fit the budget, felt right, ticked off all the boxes in his head, and it’s only then that he would turn to his wife for that ‘final’ nod of approval. We wanted to come out and openly acknowledge the women in our communication, and in a way mirror just how far we’ve moved as a society from gender equality to gender parity; making for something not too many people had encountered in the real estate category.

We are really happy with the initial response to the campaign. Of all the enquires made in the first week of campaign, more than 50% enquires were made by housewives alone. This tells us there is something right about what we have managed to do here.”

Underdog handles the creative duties of T. Bhimjyani Realty and this is their first consumer facing campaign for the brand.

Real estate firms customize marketing tactics to push sales

Real estate firms customize marketing tactics to push sales

Realty firms are increasingly adopting multi-pronged, customized marketing initiatives to push home sales in a slow market

Bengaluru: In mid-August, Tata Housing Development Co. Ltd launched a campaign exclusively for its luxury projects, offering potential buyers an extra room if they buy an apartment. The “Dream Room” campaign tells buyers that they can buy a three-bedroom house, but have to only pay for a two-bedroom one.

What it effectively means is that in a 2,200 sq. ft three-bed-room house for instance, one doesn’t pay for the third bedroom, which amounts to waiving the cost for 160-170 sq ft. The limited period offer applies to all its ongoing projects in the high-end segment—between Rs.1.5 crore and Rs.10 crore.

“In the case of high-end projects, customers aren’t taking the decision fast and one needs to create an emotional connect with them. Here, we are telling them that you may have to stretch your budget a bit, but we are also giving you more space in return,” said a Tata Housing spokesman.

For its affordable housing projects though, Tata Housing, which has sold about 1,500 such units online in the past, is purely relying on the online route to generate leads and close transactions.

Realty firms, particularly those who have a large portfolio of projects, are increasingly adopting multi-pronged, customized marketing initiatives to push home sales in a slow market and are engaging with potential customers in different ways depending on the price, profile and status of construction of houses.

DLF Ltd, India’s largest developer by market value, is trying ways to attract homebuyers as the firm continues to struggle with the slow sales momentum in national capital region (NCR), which has been worst impacted by the slowdown.

Projects from DLF, like those from many others in the NCR, have hardly seen any price rise in the last few years, leading to what is called a “time correction”, where a developer sells stock at the old price.

The firm has given out freebies such as modular kitchens in a couple of its projects and tied up with e-commerce firm Snapdeal this year to sell houses online for the first time. It also tied up with a lifestyle magazine show to showcase its high-end project “Crest”.

“We need eyeballs and new buyers to come in to buy our homes and we are trying various kinds of ways to do that. After Snapdeal, we are now planning to tie up with various online firms to sell our stock across geographies,” said a DLF spokesman.

Home sales have been slow for almost two years now, and developers are facing an ongoing challenge to keep prices in check and offload piled up inventory. The Mumbai metropolitan region (MMR) during January-June witnessed its worst home sales and project launches since the global economic crisis of 2008, a Knight Frank India report said in August. Unsold inventory in the NCR during January-March quarter rose 12.63% to 235,908 apartments from a year ago.

Luxury housing projects, sales of which have been weak for a while now, are witnessing the most aggressive marketing pitches by developers across cities.

Bengaluru-based Total Environment Building Solutions Pvt. Ltd has introduced an easy payment scheme for the first time in its luxury villa project “Windmills of your mind” in suburban Whitefield. A buyer can pay Rs.1.5 crore while booking a Rs.6 crore villa unit, and pay the rest on possession.

“With a few villas left to sell in the project, we decided to introduce this scheme and now we may introduce it for another project. We are not able to increase prices for a while now, and as a result, margins are hurting as costs have gone up,” said Kamal Sagar, chairman and managing director, Total Environment.

“Developers are trying all possible ways to market their projects in order to improve sales. They are using digital marketing to generate leads and are then pursuing them offline. There is event-oriented, on-site marketing and attempts to engage with clients in a close manner,” said Ashwinder Raj Singh, chief executive (residential), JLL India.

Mumbai’s Lodha Developers Ltd, which has one of the most aggressive marketing and sales teams according to consultants, exercised an initial public offering (IPO)-style pre-launch for two of its projects in the last two months. Typically, in this kind of a pre-launch exercise, a developer generates a buzz to grab maximum interest, inviting expressions of interest from potential buyers along with a booking amount, after which the homes are allocated.

For its project in suburban Thane, it received 2,500 applications in the nine-day pre-launch activity. In its more upscale project “The Park” in central Mumbai, it improvised on the IPO-theme and allowed customers to actually choose the apartment they want. All the 126 units on offer were reserved.

“Lodha has an umbrella of projects but the marketing strategy for each project is unique, just the way an FMCG company deals with its products. The IPO way helps in demand aggregation for example, and allows buyers in Mumbai, investors and NRIs to participate,” said Samujjwal Ghosh, executive vice-president (marketing), Lodha Developers.

RE/MAX ties up with realty broker app BroEx to share property listings

RE/MAX ties up with realty broker app BroEx to share property listings

As part of the tie up, BroEx will offer special recognition for RE/MAX affiliates across India on its platform and offer premium group communication features to its members.Sanu Sandilya  |  31 August 2015, 1:56 PM ISTNEW DELHI: Real estate consultancy RE/MAX India has joined hands with BroEx, a mobile based broker network as a channel partner for sharing property listings for its members. 

As part of the tie up, BroEx will offer special recognition for RE/MAX affiliates across India on its platform and offer premium group communication features to its members. 

Sam Chopra, founder & chairman, RE/MAX India, said, "This tie-up with BroEx would not just reduce the technology gap but also add significant value to work of our affiliates." 

RE/MAX India had earlier in July tied up with home listing portal also as a channel partner to leverage their inventory and provide last mile services to customers. 

"After our agreement with, getting on to a mobile app was something which seemed as the next logical step," Chopra explained. 

The parent company of BroEx, real estate-focused IT firm Oku Tech, had raised an early-stage funding of $1 million (about Rs 6.4 crore) in July from Lightspeed India Partners, the India-specific fund of US-based Lightspeed Venture Partners. 

Pallav Pandey, co-founder of BroEx feels with the softening of the real estate market across India, the demand has almost completely moved to the end customer, which has made the role of brokers even more critical. "Alliance with the Indian arm of RE/MAX adds immense value for our existing users. As the official communication channel of RE/MAX we sure hope to add substantial value to their business," he added. 

The real estate broker community is a dispersed one and these newly launched web and mobile based platforms are trying to unite them and help them close deals faster. Firms like BroEx, Sunday Mobility, REXPROP, Regrob and Zillion Dreams are some of the companies that have ventured into this business. 

Realty major Tata Housing also recently launched a social networking platform 'Bandhan', in association with the Royal Institution of Chartered Surveyors (RICS), to train and certify brokers, along with offering an option to list their entire secondary market housing stock to be showcased across the country through this platform. 

What exactly is it that makes a city smart

What exactly is it that makes a city smart

Cities, whether in India or across the world, are major contributors to economic growth and social prosperity. From housing robust infrastructure to creating employment opportunities, cities are hubs of development. They contribute to nation-building and act as engines that propel a country in the direction of progress. No wonder then that cities perpetually witness an influx of migrant population. However, they are also at the receiving end of the harmful effects of pollution and climate change. Now if this is how cities are then what exactly does the term ‘smart cities’ mean? How are they different from the cities that you and I live in? What makes them worthy of being personified as ‘smart’? Let us find answers to these.

What’s a smart city?

In the last few months, the term ‘smart cities’ has been extensively plastered across Indian newspapers, internet and social media, and not without good reason. After all, the Narendra Modi-led BJP government, which just completed a year in power, has promised to create ‘100 Smart Cities’ across the country. The aim of this ambitious project is to take the benefits of urbanization to more and more people. The idea is to reshape India’s urban landscape, push for inclusive growth and make cities more livable. As contours of this mammoth initiative are busy taking shape, we tell you the factors that make a city smart. A study conducted by Juniper Research lists out technologies, utilities, buildings, infrastructure and the smart city itself as the key components of a smart city.

Worldwide, citizens and governments are embracing technology and innovation like never before. Buoyed by internet, big data, and smartphone penetration, cities are getting smarter, intelligent, sustainable and energy-efficient. As device-to-device interactions increase, urban spaces are getting more and more connected. The result is better transport systems, advanced healthcare, enhanced service delivery mechanisms and most of all, improved governance.

In a nutshell, a smart city is one that uses digital technology solutions to enhance the standard of living of citizens in ways that are economical and eco-friendly.

The Indian context

A McKinsey study titled ‘India’s urban awakening’ says that India must harness the power of big data when it comes to tracking land availability, population growth, job mix and income mix. This data can then be used to deploy smart technology solutions that will be energy-efficient and citizen friendly. A country the size of India needs well-integrated transport solutions that will solve traffic-related problems and reduce people’s dependence on public transport.

For long, urban growth and development has been happening at the cost of human and environmental health. As a result, we must ensure that smart cities of the future are sustainable and eco-friendly. This includes creation of green buildings and green infrastructure. The encouraging news is that India has already taken positive steps when it comes to constructing green structures. India has the largest number of green-rated LEED buildings outside of North America.

As the Indian government is taking firm steps in the direction of smart city creation, it can draw inspiration from cities across the world that have undergone a transformation with help from digital technology.

A digital world

Top 5 smart cities in the world according to the study by Juniper Research are Barcelona, New York, London, Nice and Singapore. Barcelona was a notch above other cities across all metrics, but it scored particularly high on environment and smart parking. Popularly known as Big Apple -- New York -- won brownie points for its smart street lighting and smart traffic management. London performed well on the technology and open data metrics. When it comes to cohesion between different agencies and environment, the French city of Nice scores high. On the metrics of smart city management and creative use of technology, it is Singapore that fares quite well.

If India is to produce smart cities of international standards, it has to judiciously invest in the right kind of technologies. It is only then can we create cities that are not only smart, but also sustainable and efficient. And this can only be achieved if public and private bodies join hands and work towards a common goal.

Delhi, Mumbai realty stays sluggish

Delhi, Mumbai realty stays sluggish

June quarter as slow as March one, says Collier study, and prices likely to stay stable in festive season, too

Nivedita Mookerji  |  New Delhi September 2, 2015 Last Updated at 00:39 ISTThe home property market in Mumbai and Delhi has failed to look up in the second quarter of 2015, too. Fresh data from Colliers International India Research shows that across Mumbai, Delhi, Gurgaon and Noida, the value of property has either remained static or risen very nominally in some from the previous quarter. Also, there were hardly any significant launches during April to June.
In Mumbai, capital values in the most expensive and southern parts of the city — Malabar Hill, Altamont Road, Carmichael Road, Breach Candy, Napeansea Road, Peddar Road — rose by only one per cent on an average from the previous quarter. Property prices in central Mumbai, the western suburbs and the central suburbs saw no change. Rents for premium properties remained “stable”. “Similar to the previous quarter, the residential market in Mumbai saw low sales volumes in this quarter. Unsold inventory is now estimated at nearly 170,000 units for the Mumbai Metropolitan Region.’’

However, there was interest in the premium residential apartment from celebrities and industrialists. As for launches, very few developers ventured in the area.

Although there’s traction in the Mumbai market due to the approaching festive season, Colliers has said “capital values are unlikely to see any price correction and rents will remain stable in the medium term’’.  

Delhi, like Mumbai, remained lacklustre. There was hardly any rise in capital values and rents declined by three to five per cent in some premium micro markets. Barring a few redevelopment projects, there were no new major launches. Colliers has described the prime lease market in the city as “stable”, though some deals were concluded by embassies and multinational corporations.    

The festive season might help but capital values are expected to remain stable in the near term in Delhi. Rental values might appreciate marginally in select markets in the coming quarters due to limited supply and growth in demand.

In Gurgaon, capital and rental values remained stable, except DLF-I where rents rose by five per cent from the previous quarter. The number of units launched fell from the previous quarter, too. A little over 6,000 residential units were launched in the first quarter.

Colliers says “investors were still staying away from buying in the anticipation that prices would be reduced further”. However, end users were buying units in the mid to affordable range due to more affordable pricing and freebies. Construction was sluggish and no major project was completed.    

The study has projected that “with volatility in the stock market, we expect investors will relook at the residential realty sector, and with improving economic sentiment we expect sales to improve in the affordable segment homes”.

Noida saw low sales volume, despite price discounts and freebies. Launches were limited and capital values remained unchanged across all micro markets. Rents, however, saw a marginal increase.   

While the move by the environment ministry to clear the draft notification of the eco-sensitive zone around the Okhla Bird Sanctuary might give a boost to development in the area, “the market struggle is likely to continue in the coming quarters, as in Noida alone around 40,000 units are unsold’’. As with most other important realty markets, capital and rental values are expected to remain on the same level in the near term

Delhi, Mumbai realty stays sluggish